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How much is that soulmate on a billboard?
Are you aging, single, lonely and desperate—or shall we say, particular? If so, you should do what everyone with high standards does and throw your classy mug up on a billboard in an attempt to find a...
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Sports fan go nuts for ESPN's turf billboards
According to The New York Times, Wieden + Kennedy's three-dimensional AstroTurf-like billboards for ESPN keep getting stolen by football fans. We are simply shocked that sports fans are acting...
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ESPN responds to theft of its turf billboards
The other day we mentioned that thieves in NYC and elsewhere have been stealing ESPN's Monday Night Football billboards, make of real NFL turf, from bus shelters and other locations, to decorate their...
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A record 15,000 butts used to fight smoking
I must say, I was disappointed when I learned that something called a "15,000-butt billboard" turned out to be an anti-smoking thing. But I suppose I should put my game face on for this – it's not...
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Columbus gets cascade of caffeinated water
It's hard to miss the 30-foot-wide bottle of Avitae Energy Water that appears to be splashing its contents down the side of a building and into a pipe in Columbus, Ohio's Easton Town Center. Orange...
View ArticleBut where's the sign filled with tartar sauce?
Not to be outdone by America's booming gimmicky posters industry, a Frankfurt seafood restaurant called Fisch Franke souped up a poster frame and filled it with water, then added live trout. At that...
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Calvin Klein needs to ramp up its raciness
So Calvin Klein went and put a QR code over the billboard on Houston Street where past racy ads have caused predictable scandals. Scanning the code lets you get uncensored content on your phone, and...
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'Ghost billboard' rises near U.S.-Canada line
The U.S. government recently commissioned a sculpture at the Canadian border crossing near Blaine, Wash., and the result was an eerie ghost billboard made from twisted bits of metal. (The picture above...
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VW's winter offer lasts until billboard sinks
Volkswagen is using the ungodly Swedish winter to its advantage by promoting the Passat 4Motion with a billboard erected right on the naked ice. The board, created by DDB Stockholm, is advertising a...
View ArticleEx-Outdoor Services Exec Sues Fancy Jet Company
Net Jets, the charter plane company favored by professional athletes, raps stars, and Warren Buffet, has a dodgy ad campaign that touts a one-time price for air travel but neglects to mention hidden...
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TNT Makes a Scene in NYC Windows to Promote New Seasons
Attention, wannabe detectives, Manhattan pedestrians and/or Rizzoli & Isles fans: Cable channel TNT has a crime for you to solve. To promote the popular show's second season, a new street-level...
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San Francisco Wants Advertisers to Stop Cleaning the City
"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now. And while some like the idea of advertising that actually...
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Agency CEO Hires Laid-Off Borders Workers to Sell His Book
Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of a corporation that...
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Outdoor Life
Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August....
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Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by...
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Artists Create NeverWet Graffiti That Can Only Be Seen in the Rain
People are already using NeverWet (aka the silicon-based, water-repellent spray that's been getting all the buzz lately) to waterproof just about anything that can't squirm away. But here's an...
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Marketing a $400 Cooler
Specs Who Corey MaynardNew gig Vp, marketing, Yeti CoolersOld gig Vp, marketing, Gerber Legendary BladesAge 37Your coolers have hard-core fans in the outdoor community. How do you take that base more...
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Husband Carries Through on Plan to Buy 50th Anniversary Billboard, Despite...
Well, any guy who fancies himself a romantic can pack it up today, because Milwaukee resident Joe Mikolajczak (aka the world's best husband) has commemorated what would have been his 50th wedding...
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Is Your Dog or Cat Out Chasing Tail? Try These Pet Condoms.
Got a pet on the prowl? Afraid Sparky's a sex addict? Then Animal Instinct Pet Condoms are for you. Too bad they're also fictional. Outdoor and online, the San Francisco SPCA is trolling people with...
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Anonymous Donor Buys Thank-You Billboard for Batkid
Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old leukemia patient...
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